More Consumers Confident About The Supplement Industry

The latest 2012 survey from the Council for Responsible Nutrition (CRN) shows that two-thirds of the American population uses supplements to augment their nutritional needs. This figure doesn’t show a big rise in the number of supplements users from previous years, but on a positive note it does show that the supplement industry is growing steadily*.

Confidence in dietary supplements continues to grow

The CRN survey was taken in late August, 2012 with online participation from 2,006 U.S. residents aged 18 and above. About 85% of the participants expressed they had confidence in the efficacy, safety and quality of dietary supplements. This number has remained relatively flat since 2009, when 84% expressed their confidence in supplements.

About 68 percent of Americans are taking dietary supplements. To see how this growth looks, here’s the percentage of Americans using dietary supplements in previous years:

These figures show a steady growth in supplement usage over the last 5 years. The CRN report broke the 2011 figures down even further:

Multi-vitamins dominate dietary supplement usage

Multi-vitamins still hold the lead and are by far the most popularly used supplements. The highest usage was reported bythose in the age bracket of 35 to 54. Fifty-four percent reported using multi-vitamins in the last 12 months. This was a significant increase from the previous year, when 49 percent of the participants said they took multi-vitamins regularly.

Packaged Facts also conducted their own market survey. Their findings of multi-vitamin users differ from those reported by CRN**.This discrepancy, however, can be reconciled when we take into consideration the broad category of supplements that include multi-vitamins in their ingredient list.

There is differentiation within the category. For instance, a prostate health supplement may contain essential vitamins and minerals, including saw palmetto, but instead of it being classified as a multi-vitamin, it may be taken under the category of men’s health supplements.

The Top 5 from CRN 2012 Report!

According to CRN, the top five dietary supplements are:

Specialty supplements have also grown reporting a 33 percent usage; 18 percent use herbs and botanicals and 16 percent use sports supplements.

SeniorsContinue to Drive Supplement Usage

As in previous years, the report shows supplement usage increases with age. Only 57 percent in the age group of 18 to 34 reported they used supplements regularly. Usage rises to 71 percent in the age category 35 to 54 and 76 percent in the 55+ age group.

As the economy recovers and consumers loosen a few strings on their budget, the supplement industry must meet their expectations with products that contain high-quality ingredients and are manufactured in safe, GMP certified facilities.

Supplement businesses that are able to meet the health needs of older Americans while simultaneously wooing the younger generation with innovative products will reap long term results.

Another demographic to focus on is the growing Hispanic community, whose use of dietary supplements has been gradually declining. According to “Nutritional Supplements in the U.S.,” a report by Packaged Facts, dietary supplement sales rose 7 percent in 2012 from the previous year and was valued at $11.5 billion. Packaged Factshas forecast growth in sales rising to $15.5 billion by 2017.

Manufacture High-Quality Supplements with Proven Efficacy

Products that have efficacy, quality and safety with substantiated health claims are still important and vital to the image of the supplement industry.

For more information on how to get started, contact a nutraceutical manufacturing company that has a proven track record of success manufacturing products in a GMP certified facility by NSF and that can complete the label and packaging design of your product under one roof. Working with vitamin manufacturers that meet these pre-requisites will save you time and money and will undoubtedly result in the completion of a finished supplement product that meets both your expectations and the health needs of your customers.

Resources:*Supplement Usage, Consumer Confidence Remains Steady according to New Annual Survey from CRN, October 4, 2012, Council for Responsible Nutrition. **Solid Growth and Diverse Demographics for Vitamins and Supplements, September 18, 2012, Packaged Facts.

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